From skilled hands come crafts of character … unique, colourful, exciting… products that reflect the distinct cultures, rich traditions and inspiring landscape of this place. The “Crafts of Character” symbol recognizes quality craft, gift and apparel made in Newfoundland and Labrador. Producers and retailers featured on this site have met specific program criteria in order to receive the Crafts of Character designation. For more information about this and other programs offered by the Department of Innovation, Business and Rural Development, please visit our website.
Using the Crafts of Character Site
This website is a portal connecting you with the producers and retailers approved to use the Crafts of Character symbol. It is not a selling site and orders for products are not taken through this website.
You can search for products by product category, medium or keyword. Each producer has a profile page showing information about the producer, pictures of some of their products, a short description of their product line, and contact information. In many cases producers have their own websites providing additional product selection and pricing information. To place an order or make specific inquiries please contact each producer directly.
If you are looking for retailers who sell Crafts of Character products, you can search through the shops that are designated Crafts of Character retailers. While these retailers carry a very good selection of Crafts of Character products you should contact them directly to confirm the specific product lines they carry. There are many other retailers in the province not on this list who also carry some selection of Crafts of Character products, so check the shops in your area and look for products carrying the Crafts of Character logo.
Our Symbol
Newfoundland and Labrador crafts are inspired by our distinctive culture, rich traditions, and the abundant resources of our rugged environment.
The Crafts of Character symbol, a wooden boat on the waves, symbolizes the skills passed by generations of Newfoundlanders and Labradorians living and working by the sea.
Wooden boats built by hand have created a tradition of finely skilled craftsmanship. A tradition that captures the essence of our heritage and reveals the character of our people.
The waves represent motion, a people connected to their past and setting the course for the future.
Crafts of Character are recognized the world over as quality craft, gift and apparel products made in Newfoundland and Labrador.
Usage
Usage of the Crafts of Character symbol: The Crafts of Character symbol is owned by the Department of Innovation, Business and Rural Development and may only be used by approved producers and retailers. Any unauthorized use of this symbol or name is expressly prohibited.